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About us - Centralized Consent Management and Multi-Factor Authentication Platform


Empowering Enterprises

With New Software And Ideas

CERF is an enterprise arm of Globe Tele Services (GTS) that has a global presence and a vast network of over 100 direct carriers connects. It aims to use its vast network and experience in telecom to provide products and services for enterprises globally through its newest venture CERF.
CERF provides customer experience, engagement and security solutions. Our state-of-the-art enterprise grade solutions are highly innovative, reliable, scalable and secured.

We Deliver Solutions To Build Trust in a

Pertinent to your specific business providing ease to have quality IT Services


Our Leadership Team

The team comprises of leaders from Enterprise Software and Messaging Domain. Over 100 + years of combined industry experience in Enterprise Messaging, has enabled CERF to offer next-generation Enterprise Messaging Products to its customers.


Prabhat Kumar
Chief Executive Officer

Prabhat is an Industry leader and tech entrepreneur with a proven track record of converting business ideas into a successful businesses. A thought leader and strategist in CPaas Domain. His previous stint with a leading CPaas player in India helped them reach 800 Cr revenue from scratch. His initiative CERF will be helping enterprises enforce securities policies. Cost-effectively authenticate its customers and enable fraud prevention using advanced technologies like behavioural biometrics backed by deep learning and AI

Rajiv Singla
Chief Technology Officer

A highly accomplished technology specialist, Rajiv has over 15 years of experience in the Wholesale Telecom industry working with IcallGlobe, Jaina Systems Network, and Aircel. He played a pivotal role in resolving the Middle Eastern Market for VoIP resellers, squeezing the meshed network of Jaina and building Pol’s with Indian operators in the Southern region.Rajiv is a pioneer and veteran in VoIP domain in India. He was the leading expert in expanding the ILD network of Aircel with a termination capacity of 3 Bn MoU/Month. He is also blessed with strong analytical and management skills which have been instrumental in establishing the very successful SMS business of Globe Konnect.


Ashutosh Jha
President and CRO – CERF

Ashutosh has over 20 years of experience as an IT and Telecom professional in Sales and Carrier Relations. He started his professional journey in IT Hardware Services and Systems Integration at Fujitsu ICIM. During this time he worked on many large domestic and international projects. In 2007 he made a domain switch to telecom and joined ACL Mobile (Now Sinch). He was head of Enterprise Sales for new acquisitions before being appointed as VP for Carrier Relations and International Sales. He is presently Sr. V.P. International Messaging at Globe Services and also serves in the management team of CERF as President and CRO.

Rashmi Mishra
Chief Product Officer

Rashmi is a Product Leader with 20 years of lucid experience in converting ideas into successful business products. She has the ability to define the product strategy across product lines resulting in achievement of deep-seated mid-term and long term organizational goals. She is an excellent people manager and can effectively get the work done from cross functional teams

She has rich experience in CPaaS, Marketing Automation, messaging automations, video platforms, authentication and security, machine learning and AI.

With disruptive innovation, she has constantly created successful products in the enterprise communication domain, resulting in millions of dollars and happy customers.

At CERF she is working towards creating innovations in the enterprise customer authentication and customer securities policy enforcement. These digital disruptions will help enterprises reduce authentication cost and enable more secured, reliable and improved customer experience. To achieve the same, technologies such as behavioural biometrics backed by deep learning and AI will be used


Anuj Saxena
Head of Products

Product leader with over 15 years of experience in product innovation and management. An experienced product leader who specializes in driving vision and roadmaps for businesses. His area of expertise lies in productizing new software technology, beginning with concept, all the way to production. Worked on conceptualizing products from scratch and managing product(s) in M-Commerce, Marketing Automation, CPaaS, and Infrastructure Automation. He focuses on collaboration between customers and the company, with cross-functional partners to deliver successful results. experienced in defining and aligning the product vision with company strategy. Product expert with a focus on key design Thinking principles empathize, define (the problem), ideate, prototype, and test. He has worked with organizations such as PayTM, Expedia, and Sinch.

Sushant Kumar
Design and UX Head

Experienced UX professional with 10+ years of lucid experience in product design and experience. worked on developing from scratch and managing products in e-commerce, B2B, CPaaS, branding, graphics design, motion graphics, multimedia, and animations. Product expert with a focus on key design processes, information architecture, flow diagrams, wireframes, mockups and design testing He has worked with organizations like IndiaMart and SINCH.


Ruchi Bhatt
Head Human Resource and Admin

Ruchi comes with over 15 years of people management experience in IT and technology. She specializes in driving the people strategy in synergy with the business strategy. In past, she has worked with DMRC, ACL (SINCH) At CERF she will nurture a positive working environment and develop and implement HR strategies and initiatives aligned with the overall business strategy . Will bridge management and employee relations by addressing demands, grievances or other issues. Support current and future business needs through the development, engagement, motivation and preservation of human capital.