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The Importance of Privacy in Digital Marketing How many times has an advertisement for a product appeared on your social media feed while you were having a real-time conversation about a similar subject? This is the subtlety

Commercial success is established on trusted relationships powered by the data. In the new digital era, ‘Trust’ has become a new business KPI. It acts as a glue that binds customers to companies.  Businesses can gain customer

Digital Personal Data Protection Law India: Personal Data Protection Draft Bill 2022 We are in the era of the 4th Industrial Evolution where “Data is the New Oil”, a humungous amount of data is generated by technologies

Enterprises around the world have realized the value of user data, hence technologies are being developed for more accurate sifting of data and a better understanding of consumers’ requirements. Enhancement in the computational powers of modern computers