Essential Features of the Consent and Preference Management Platform

An effective consent and preference management platform simplifies the collection and governance of consumer requests. It should facilitate the process of informing consumers about the type(s) of data being collected and the intended use. It should also allow consumers to easily grant or deny the organization permission to collect their information and enable consumers to modify their preferences including cookies and other tracking technologies.

The best consent and preference management platforms allow organizations to:

• Simplify the data collection process
• Customize consent windows
• Collect consents and permit consent and preference adjustments
• Store a record of collected data

Simplify the Data Collection Process

CMPs streamline privacy operations by providing brands and consumers with a convenient interface for communicating consents and preferences. A consent and preference management platform also allows companies to stay compliant as global privacy legislation continues to evolve. Organizations can continue to collect data while putting the onus of compliance on the CMP and the privacy experts specialized in each regulation.

Customize Consent Windows

Consumers can access websites from anywhere in the world and depending on their location, the data privacy requirements might be different. Many data privacy laws and requirements have the same foundation, but there are still many differences between them. For this reason, it’s important that a CMP supports the creation of customized consent and preference portals and privacy experiences. A customized consent window provides the user with a relevant and simplified consent and preference experience.

Collect Consents and Permit Consent and Preference Adjustments

Allowing consumers to provide their consent by opting in or out enables your organization to achieve data privacy compliance. Additionally, users are given increased control with the ability to request, edit, and revoke any consent or data containing personal information which your company has stored. This gives consumers (and prospects) an improved attitude towards your brand, and helps to build trust.

Store a Record of Collected Data

Organizations must identify and record details regarding their data collection practices. This means you must be able to show among other requirements, what data you are collecting, the reason for collecting it, and the source of that data. CMPs help to keep a record of this information like names of consumers, email addresses, the dates and times when consent was received or revoked, and what exactly the consumer has consented to. It provides a clear indication of whether consent was given, and the legal basis for data collection at any point in history.

With the growing demand to give consumers more control over their data grows, the need for a solution that makes managing consent and preferences easier for both consumers and companies. CERF’s CONSENTICA can help your company comply with consumers’ requests and privacy regulations today and in the future.